Building long-lasting relationships?
As a consumer you will notice for Car Care Month that there will be several “free” car maintenance events where several garages have combined their forces to host a fair for Car Care. They will advertise this free service and give incentives to attend through raffles and charitable contributions. But be prepared if you attend that they will track you like a hawk. Nothing is free. And they are betting that they are building long-lasting relationships with you when really you are an entry into their constant contact data system. You can always unsubscribe to this service in the future. So the payout of a free evaluation isn’t all bad. Not to mention, you might really connect with your technician and trust his opinion for future work.
Ole Blue participates in Car Care events all the time since Ole Blue is the inexpensive fix to a major repair. The mechanic who recommends our products are genuinely building relationships because they would be making a heck of a lot more money replacing that part. Keep this in mind, when evaluating, “is this building long-lasting relationships?” Don’t subscribe to the free services of Car Care Events unless they provide quality garages that truly “care” about your car care.
